FirstDirt
PRIVATE BETA

Commercial construction leads, before ground breaks.

The earliest public signal for a commercial project is a filing at a local planning or zoning board: months before permits, and long before it reaches conventional construction databases. Buried inside is everyone a contractor needs to call: the developer, the attorney, the engineer of record. FirstDirt finds it first.

Request early access Now in private beta: live in metro Atlanta and Nashville.
THE LIFE OF A COMMERCIAL PROJECT: YOUR PIPELINE STARTS PRE-PERMIT
FIRSTDIRT STARTS HERE MONTH 0

First public filing

A project goes on the record. It's in your pipeline the same week.

WEEKS IN

Public hearing

Your BD team walks in already knowing everyone in the room.

PERMIT FEEDS START HERE MONTHS IN

Permits

Design is underway. The relationships are already set.

BID DATABASES START HERE 6–24 MONTHS IN

Out to bid

Everyone else finds out. The short list already exists.

How it works

01 · SIGNAL

Your market, watched

FirstDirt tracks every jurisdiction in your market and surfaces commercial projects at their first public appearance: before permits, long before any bid database.

02 · QUALIFY

Contact-ready, not raw data

Every lead names the people behind the project, what they're asking for, and when it's being decided, all linked to the public record. No researcher required.

03 · WIN

The first call wins

A ranked pipeline and a forward hearing calendar: the tab your BD team opens every morning, while the project is still on paper.

What you get

EARLY SIGNAL

Every filing, the week it lands

FirstDirt reads planning and zoning dockets across every jurisdiction in your metro, refreshed nightly. A commercial project enters your pipeline at its first public appearance: before a single permit exists, 6–24 months before it reaches a bid database.

SPV MATCH

The real company behind the LLC

Developers file behind single-project shell LLCs. FirstDirt matches the SPV on the filing to the real company behind it: a developer with a name, a track record, and a front door.

CONTACTS

Matched, not guessed

Most contact data is matched to a company after the fact, which is how you end up calling the wrong person. Our proprietary matching runs the other direction, pulling the people off the filing itself: the developer, the attorney, the engineer of record. Work email and phone only where we can verify them, each tied back to the public record.

FIT SCORE

Ranked to your book

Every lead is scored against your trades, project types, and sweet spot, so the pipeline opens with your best-fit work on top. Your team's feedback tunes it.

DELIVERY

In your CRM and your inbox

New leads sync straight to HubSpot and arrive in a weekly digest, with a forward hearing calendar so you always know what's being decided next.

Where we're digging

ATLANTA · LIVE

Metro Atlanta

Digging now: planning and zoning dockets across metro-Atlanta jurisdictions, refreshed nightly.

NASHVILLE · LIVE

Metro Nashville

Digging now: Metro Nashville–Davidson, Franklin, and Gallatin dockets, refreshed nightly. Founding beta seats open.

Why it matters

Negotiated work is won early. By the time a project shows up in bid databases, the relationships are formed and the short list is set. The zoning hearing is 6–24 months earlier: early enough to be first in the room.

The signal was always public. Reading it wasn't practical. Thousands of jurisdictions publish public notice in inconsistent formats. Incumbent services solve it with rooms of researchers and charge accordingly. FirstDirt reads all of it.

Be first to the dirt.

We're onboarding a small number of contractors metro by metro, starting in the Southeast. Tell us your market and your trade. If it's open, you'll hear back fast.